KIM’s RECIPES

Emprendedores, PYMES, start-ups

1-2 min.

Communication, Marketing, Innovation, Financing.
- It requires no more than 1-2 minutes
- Immediately engaging your audience with a great hook is invaluable
- State your mission clearly, being specific without going into extraneus details
- Now is not the time to explain how your product works on a technical level. You should only hit the high points – you can deal with the specifics after the investor is interested
- If your product is totally new, explain how it fills an unmet need in the market
- Demonstrate your product’s awesomeness with specific, relevant data points
- The average focused attention span o an adult is around 8 seconds, “it is likely that the person will look away, return to a previous task, or think about something else.”
- It’s more effective to talk about your team’s talent and what you’ve alredy done, over an intangible concept
- Your confidence in your product (as long as it’s backed up by reality, too) is crucial for convincing others that it’s worth their time
- Few things perfect a presentation more than practice. And a great pitch can always get better. Learn from experience and feedback, and adapt for changes in your mission or business plan
- Pitching some via e-mail or other written word? Use the same tactics in print
- And remember… Practice, Practice, Practice! And don’t forget the 3 ‘V’s’ of presentation:
- Visual: Looking good
- Vocal: Sounding good
- Verbal: Making sense
- Visual: Looking good
- Vocal: Sounding good
- Verbal: Making sense